We flew out to Tucson to visit one of my oldest friends, then road-tripped our way through Sedona, Flagstaff, Jerome, and the Grand Canyon—and somehow Arizona still has more left to see.

Sedona was surreal. The Grand Canyon? Somehow even better than the hype. Our 4-year-old hiked every day (yes, even outpaced a pack of Scouts). Already planning our next trip back to soak up what we missed.

#SecondSightCreative #FamilyRoadTrip #ArizonaViews #SedonaMagic #grandcanyonviews

Crafting a Lifestyle Brand: A Sneak Peek Behind the Scenes

Building a brand isn’t just about logos—it’s about creating an experience. Before the first design takes shape, we start with strategy. Who is this brand? How should it feel? What story does it tell?

From mood boards that set the tone to color palettes that evoke emotion, every element is intentional. Typography, photography, and textures come together to create a brand that doesn’t just look great—it feels right.

This is an early look at an in-progress client project—one we can’t wait to share when it’s ready. Stay tuned. 👀

#Branding #DesignProcess #BuildSomethingGreat #SecondSightCreative

The new Fredericksburg Visitor Guide is almost here, and we couldn’t be more excited to see our guy @_nomarama_ and his awesome boys on the cover—captured beautifully by @garrettphoto.

A photo can make or break a piece. It sets the tone, pulls you in, and tells a story before you read a single word. This shot? Not staged, not planned—just a real moment between a dad and his boys. And somehow, it says everything you need to know.

A perfect shot for a city full of stories. ✨📍

#FredericksburgVA #VisitFXBG #DestinationMarketing #Nomarama #secondsightcreative

Dead Hotels 🗝️✨

I’ve always been drawn to unique, boutique, and historic hotels—there’s just something about their stories, their faded neon, their worn-in charm. Turns out, our dream clients are the ones bringing places like this back to life.

This whole thing started when I dug up some old hotel keys I’d collected years ago. Never thought to look into the places they came from—just liked the way they looked. But now, curiosity has taken over.

Inspired by one of my favorite accounts, @deadmotelsusa, and as a passion project (just for the love of it), we’re setting out to reimagine and rebrand some of these long-gone spots. What would they look like today? What if they had a second chance? No rules, no clients—just pure creative exploration.

Follow along. This should be fun.

Got a hotel project that needs branding? Let’s bring it back to life. DM us or visit www.secondsight-creative.com to start the conversation.

#DeadHotels #BrandingThePast #DesignExperiment #CreativePlay #LostButNotForgotten

Cheers to Fredericksburg! 🍻

Huge congratulations to our friends at VisitFXBG for being named one of USA Today’s 10 Best Small Town Beer Scenes for 2025! From historic taverns to craft breweries pouring some of the finest pints in Virginia, Fredericksburg has more than earned its place on the list.

To celebrate, we’re sharing some of our favorite beer photos we’ve captured in and around FXBG over the years. Swipe through for golden pours, frothy mugs, and one very committed character with a 40oz of Mickey’s Malt Liquor. Beer is a relative term, but as far as we’re concerned, Mickey’s passes the test. 🍻 #Respect

Tag your go-to FXBG brewery below and let’s raise a glass to this well-deserved recognition! 🍺🎉 #VisitFXBG #FXBGBeer #CraftBeer #Cheers

Bittersweet in all the best ways. 🍷✨

A beautiful night of food, wine, and storytelling with an incredible group of people. Grateful for the creativity, collaboration, and good times—always a pleasure being a small part of something so special. Huge thanks to @makersmeals, @ingoodcowines, and everyone who made it happen. Can’t wait for the next one!

#MakersMeals #Bittersweet #FoodWineCommunity #CreativeCollaboration #SecondSight

🌿 Bold Wine. Bold Story. Bold Brand. 🌿

At Second Sight, we believe great brands grow from strong roots. Our recent collaboration with TERAH Wine Co. was all about bringing a unique story to life—one that blends tradition, innovation, and individuality.

For TERAH’s latest label designs, we explored two distinct creative directions:

Self-Reflection – Bold Wine. Bold Story.
Named after founder Terah Bajjalieh, whose name historically means journey, vitality, and deliberation, TERAH Wine Co. celebrates the power of individuality. This design concept focused on self-expression, heritage, and collective pride in humanity—capturing the essence of a brand that’s all about forging new paths while honoring tradition

Growing Where You’re Planted
Inspired by Terah’s California roots, this approach draws from the idea that great wines and great brands flourish when grounded in place. Born and raised in California, Terah crafts wines that are California grown, globally inspired—infused with insights from 13 harvests across five countries. The result? Labels that feel organic, vibrant, and deeply connected to the land.

The final designs reflect TERAH’s commitment to small-batch wines that push boundaries through traditional techniques like skin contact, native yeasts, and foot treading—crafted for the table, conversation, and connection.

✨ For us, this wasn’t just a design project. It was about crafting a brand narrative that reflects adaptability, self-reflection, and a deep connection to place—just like the wines themselves.

🍷 We live to build brands and tell stories.  Let’s build yours together.

#branddevelopment #californiawine #womeninwine #terahwineco #secondsightcreative

“I Heard That!” 👂✨

Nothing better than happy clients. Appreciate the kind words and trust—y’all make the work worth it. 🙌

#secondsight #clientlove #thankyou

Balancing work and dad duty on a “holiday” means cohabitating the creative space—Procreate on the iPad, Figma on the screen, markers all over the desk. My junior designer has no respect for grids, prefers freehand over vector, and believes every project needs at least five shades of pink and tea party breaks every 15 mins. 🦄💖

Pixel-perfect? Not even close. But the creativity is flowing, and that’s what really matters.

#CreativeChaos

My take on Bittersweet—a one-of-a-kind, six-course dinner and wine tasting at @coastalmod, celebrating the dual nature of love through food, wine, and storytelling. Honored to contribute something for this incredible experience put on by @makersmeals.

Big thanks to @ingoodcowines and @amber.breitenberg for bringing me in on this. Love is complex—so is a damn good meal. 🍷✨

#Bittersweet #MakersMeals #WineAndDine #CoastalMod #AlwaysInGoodCo #FoodAndWine #CreativeCollaboration

Introducing From The Board—a space to showcase the projects, concepts, and process work we’re most proud of—published or not.

Kicking it off with a couple of pieces created for The Raleigh Room at the Historic Cavalier Hotel. The owner and development team came to us with a vision: bold, funky artwork that honored the hotel’s history and traditions while bringing in some funky modern energy.  The result? Two standout pieces that command attention in the space.

And if you think you’re seeing a nod to a certain Biggie Smalls album cover… we’ll let you decide. 👀🎤

See more at secondsight-creative.com/the-board