Somehow June slipped by, and our social media content team (me 🙋‍♂️) forgot that it marked three years of Second Sight.

The original plan was to celebrate by spotlighting three new client partnerships that all kicked off in the last month, but that turned into five. Definitely not complaining.

So here it is—one big thank you. Three years of growth, clarity, and building a business we’re proud of. We’ve gotten sharper, figured out who we are and where we’re going, and most importantly—had the chance to do great work for exceptional people.

We’re thrilled to welcome Virginia MOCA, Sail250 Virginia, Zeiders American Dream Theater, McLeskey, and Wine at Five (soon to be Foxbird Wine Co.) to the mix.

Thanks for the trust, the kind words, and the referrals. It means the world. Here’s to year four. 🥂

-JW

#SecondSightCreative #ThreeYearsIn #CreativePartners #GratefulAndGrowing #BrandingWithPurpose

Visual storytelling, laid out. Literally. 👀✨

As part of our summer campaign for @visitfxbg, we created a series of knolling-inspired flat lays to bring our traveler archetypes to life—each one designed to spark that “I could see myself there” moment.

From what you’d pack to what you’d sip, snack, and experience once you arrive, these scenes offer a peek into what a Fredericksburg getaway feels like—tailored to who you are and how you travel.

Just one more way we’re helping travelers see themselves in FXBG.

#VisitFXBG #FXBGMarksTheSpot #DestinationMarketing #SecondSightCreative #Knolling #VisualStorytelling #PinterestReady #TravelInspo

Got out of the office for a bit this week to hang with my buddy @igorscustom and snap some photos while he worked his magic for @ingoodcowines. Anne needed some signage for events—and there was only one guy to call.

We had an old steel camp cooler to paint up with her brand colors but the real showstopper? A custom sign made from a vintage porcelain table top from the ‘40s or ‘50s—perfect for a brand built around community, wine, and gathering around the table.

And here’s the kicker: pretty sure I sold Igor that tabletop years ago at VB Flea. Which I got from our mutual old buddy Alvin. Full circle stuff.

Always stoked to document rad people doing rad things.

*Shot on Nikon Zf with Leica LR presets and extra seasoning.

#igors #vinylsucks #secondsightcreative #alwaysingoodco #nikonzf #nikonphoto #signpaintersofinstagram #brandingIRL #vibecreativedistrict #virginiabeach

New look, same mighty mission.

@littlepeacockimports built its name on thoughtful curation and deep Aussie wine knowledge. But with a growing portfolio that now spans the U.S. and beyond, it was time for a brand that matched their reach—and their personality.

We started with strategy. Through our StoryBrand process, we uncovered what makes them different: a small but passionate team of wine lovers who partner with retailers to make wine more approachable, more fun—and yes, more profitable.

From there, we developed mood boards and identity concepts that reflect that spirit: clean and modern with vibrant color, bold type, subtle nods to global origins, and just the right amount of peacock flair.

The result? A brand that feels confident, human, and distinctly Little Peacock.

Need a brand that grows with you? Let’s talk.

#branding #winebranding #importers #secondsightcreative #brooklynbusiness #brandrefresh #logodesign #storybrand #littlepeacockimports

May/June photodump 🎞️

A little behind-the-scenes, a little final product—just a whole lot of good work with great people.

From pizza joints to boutique hotels, oyster bars to honey bees… we call this work. (Still wrapping our heads around that.)

Shoutout to all the amazing folks we’ve teamed up with lately:
@highstreetpizza @thepublisherhotel @theportoysteria @visitfxbg @ingoodcowines @backbayhoney @loudcatcreative @amber.breitenberg

#SecondSightCreative #PhotoDump #CreativeLife #BehindTheScenes #OnLocation

We flew out to Tucson to visit one of my oldest friends, then road-tripped our way through Sedona, Flagstaff, Jerome, and the Grand Canyon—and somehow Arizona still has more left to see.

Sedona was surreal. The Grand Canyon? Somehow even better than the hype. Our 4-year-old hiked every day (yes, even outpaced a pack of Scouts). Already planning our next trip back to soak up what we missed.

#SecondSightCreative #FamilyRoadTrip #ArizonaViews #SedonaMagic #grandcanyonviews

Crafting a Lifestyle Brand: A Sneak Peek Behind the Scenes

Building a brand isn’t just about logos—it’s about creating an experience. Before the first design takes shape, we start with strategy. Who is this brand? How should it feel? What story does it tell?

From mood boards that set the tone to color palettes that evoke emotion, every element is intentional. Typography, photography, and textures come together to create a brand that doesn’t just look great—it feels right.

This is an early look at an in-progress client project—one we can’t wait to share when it’s ready. Stay tuned. 👀

#Branding #DesignProcess #BuildSomethingGreat #SecondSightCreative

The new Fredericksburg Visitor Guide is almost here, and we couldn’t be more excited to see our guy @_nomarama_ and his awesome boys on the cover—captured beautifully by @garrettphoto.

A photo can make or break a piece. It sets the tone, pulls you in, and tells a story before you read a single word. This shot? Not staged, not planned—just a real moment between a dad and his boys. And somehow, it says everything you need to know.

A perfect shot for a city full of stories. ✨📍

#FredericksburgVA #VisitFXBG #DestinationMarketing #Nomarama #secondsightcreative

Dead Hotels 🗝️✨

I’ve always been drawn to unique, boutique, and historic hotels—there’s just something about their stories, their faded neon, their worn-in charm. Turns out, our dream clients are the ones bringing places like this back to life.

This whole thing started when I dug up some old hotel keys I’d collected years ago. Never thought to look into the places they came from—just liked the way they looked. But now, curiosity has taken over.

Inspired by one of my favorite accounts, @deadmotelsusa, and as a passion project (just for the love of it), we’re setting out to reimagine and rebrand some of these long-gone spots. What would they look like today? What if they had a second chance? No rules, no clients—just pure creative exploration.

Follow along. This should be fun.

Got a hotel project that needs branding? Let’s bring it back to life. DM us or visit www.secondsight-creative.com to start the conversation.

#DeadHotels #BrandingThePast #DesignExperiment #CreativePlay #LostButNotForgotten

Cheers to Fredericksburg! 🍻

Huge congratulations to our friends at VisitFXBG for being named one of USA Today’s 10 Best Small Town Beer Scenes for 2025! From historic taverns to craft breweries pouring some of the finest pints in Virginia, Fredericksburg has more than earned its place on the list.

To celebrate, we’re sharing some of our favorite beer photos we’ve captured in and around FXBG over the years. Swipe through for golden pours, frothy mugs, and one very committed character with a 40oz of Mickey’s Malt Liquor. Beer is a relative term, but as far as we’re concerned, Mickey’s passes the test. 🍻 #Respect

Tag your go-to FXBG brewery below and let’s raise a glass to this well-deserved recognition! 🍺🎉 #VisitFXBG #FXBGBeer #CraftBeer #Cheers

Bittersweet in all the best ways. 🍷✨

A beautiful night of food, wine, and storytelling with an incredible group of people. Grateful for the creativity, collaboration, and good times—always a pleasure being a small part of something so special. Huge thanks to @makersmeals, @ingoodcowines, and everyone who made it happen. Can’t wait for the next one!

#MakersMeals #Bittersweet #FoodWineCommunity #CreativeCollaboration #SecondSight

🌿 Bold Wine. Bold Story. Bold Brand. 🌿

At Second Sight, we believe great brands grow from strong roots. Our recent collaboration with TERAH Wine Co. was all about bringing a unique story to life—one that blends tradition, innovation, and individuality.

For TERAH’s latest label designs, we explored two distinct creative directions:

Self-Reflection – Bold Wine. Bold Story.
Named after founder Terah Bajjalieh, whose name historically means journey, vitality, and deliberation, TERAH Wine Co. celebrates the power of individuality. This design concept focused on self-expression, heritage, and collective pride in humanity—capturing the essence of a brand that’s all about forging new paths while honoring tradition

Growing Where You’re Planted
Inspired by Terah’s California roots, this approach draws from the idea that great wines and great brands flourish when grounded in place. Born and raised in California, Terah crafts wines that are California grown, globally inspired—infused with insights from 13 harvests across five countries. The result? Labels that feel organic, vibrant, and deeply connected to the land.

The final designs reflect TERAH’s commitment to small-batch wines that push boundaries through traditional techniques like skin contact, native yeasts, and foot treading—crafted for the table, conversation, and connection.

✨ For us, this wasn’t just a design project. It was about crafting a brand narrative that reflects adaptability, self-reflection, and a deep connection to place—just like the wines themselves.

🍷 We live to build brands and tell stories.  Let’s build yours together.

#branddevelopment #californiawine #womeninwine #terahwineco #secondsightcreative