Scenes from the 69th annual Boardwalk Art Show this past weekend with @virginiamoca 🎨

Despite a little semi-unruly weather, the turnout was strong, the art was incredible, and the Art Park? Total hit. The felting station alone convinced us to buy supplies and keep the creativity rolling at home.

Big thanks to the entire MOCA team—not just for the work they put into this event, but for the way they show up year-round. We’re lucky to get to partner with such a passionate, thoughtful crew. Can’t wait for next year. 👏

Snuck away to Phoenicia for a quick anniversary trip—7 years with Liz. Finally stayed at @thegrahamandco after following them for years, knocked out multiple breakfasts at @phoeniciadiner, and wandered through Woodstock and Kingston for the first time in over a decade.

We hiked the Kaaterskill Rail Trail to the falls, ate well at @peekamooserestaurant and @goodnightwoodstock, and caught up with my uncle on his home turf.

Also—casually spotted a mama bear and two cubs in the apple tree right outside our room. As you do. (Scroll to the end.)

#thisisthecatskills #phoeniciany #kaaterskillfalls #woodstockny #anniversarytrip #catskillsgetaway #upstateny

CUTTING ROOM FLOOR 🎬

Not everything makes the final brand—but that doesn’t mean we don’t still love it.

Here’s a look at some textures, colors, and graphic elements from recent projects that hit the cutting room floor.

We’re talkin’:
🏗️ Construction + development
🎨 Contemporary art
🍷 Wine importers

Can you guess which is which? 👀 Drop your guesses below.

#cuttingroomfloor #brandinprogress #brandingstudio #sscarchives #texturestudy #visualidentity #designprocess #typographynerds #clientwork #colorpaletteplay #creativedirection #sscinprogress

Kicking things off the right way.

This week we hit the ground running with our new client, Fairlead—a veteran-owned company doing critical work across shipbuilding, defense systems, and maritime technology.

We started with a location scout of four of their facilities to prep for an upcoming photo and video shoot that will help bring their new website to life. But the work didn’t start there.

Last week, we led an in-depth brand discovery workshop to get to the heart of who Fairlead is and what sets them apart. From there, we build out a StoryBrand framework that informs everything—from shot lists and site structure to messaging and visual tone.

Next up: shot planning, scheduling, and capturing the moments that bring this story to life.

This is how we like to work: thoughtful, collaborative, and always grounded in strategy.

#branddiscovery #storybrand #creativeprocess #brandingstudio #ssc #onlocation #websiteredesign #brandstrategy #veteranownedbusiness #behindthescenes #sscclientwork

SAVOR THE SOPHISTICATION

Late-season heirloom tomato, sun-warmed and crimsoned on the vine, delicately harvested at its peak ripeness—mere moments before the creeping hand of Indian Summer turns the garden to dust.

Lovingly layered between two slices of multigrain (Trader Joe’s, if you’re askin’), slathered in a generous swipe of Duke’s, and finished with a whisper-thin shaving of Dubliner cheese for that extra je ne sais sharp.😂

A study in restraint.
A masterclass in excess.
A sandwich fit for the season’s final breath.

We’ll take these as long as the good Lord provides. 🍅🙏

#materseason #blessup #dukesorbust #southernsandwich #endofsummervibes #lunchbreakluxury #sscplatepresentation #fromthevine #tomatogospel

Peace out summer. Bring on the seasonal depression! Happy Labor Day from our executive level management and esteemed associates. Be cool out there. ✌🏾

The boss turned 5. The request was clear: monkeys and loveys so I worked up some monkey characters hugging it out with her favorite bunny, Sprinkles.

No matter the budget, I aim to deliver. Every detail intentional. 🐒💖🎂

#bossladybirthday #monkeysandloveys #dadlife #artdirectedbyakid #fifthbirthday #sscpersonalwork

I heard that.
Helping small business owners bring their vision to life is what we love most. Huge thanks to @wineatfiverye trusting us with their rebrand—and for being an absolute joy to work with. 🍷

Responsive, collaborative, on time, no drama—just how we like to work.

A little strategy, a lot of sails.

We’ve been working with Sail250 Virginia on a brand campaign for a once-in-a-generation event—and trust us, it’s more than just tall ships.

The creative platform, Layered Legacy, was built to celebrate America’s 250th with all the energy, nuance, and color it deserves. Norfolk will welcome ships from around the world in 2026, but this story starts now—with a bold, modern identity system designed to honor the past and pull people into the moment.

From early awareness to the final countdown, this campaign is all about building emotion over time—pride, nostalgia, wonder, reflection, and full-on celebration.

Swipe to see how the brand is taking shape—from color palette and texture systems to early digital and print creative.

👇
We love building brand systems that feel as layered as the stories they tell.
If you’re ready to create something with meaning, movement, and momentum—let’s talk.

#sail250va #brandstrategy #layeredlegacy #brandingstudio #eventbranding #visitnorfolkva #tallships #sscinprogress #creativeplatform #brandingwithdepth #storyfirstdesign

One of those shoots where every take sparks a new idea—and at least three strong opinions.

📸 @simply_sofiane

#secondsightcreative #this #behindthescenes

Zoomed way in on some early bits from a new brand we’ve been working on. Still under wraps, but couldn’t resist sharing a few textures, type moments, and palette plays.⁠
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Think: warm neutrals, soft greens, and the kind of accent colors that feel like a surprise sip of something wild and delicious.
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Full identity + site reveal coming soon, and yeah—we’re hyped.⁠
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#brandingstudio #brandidentitydesign #designprocess #typeinspo #logoinprogress #moodboarding #graphicdesignlove #alwaysbetasting #secondsightcreative