I’m a storyteller and a content marketer. I fell in love with writing as a teenager. I was awe-inspired by Tolkien’s worldbuilding, Fitzgerald’s eloquence, Camus’ absurdism, Vonnegut’s genre-bending, and Kerouac’s stream of consciousness.

My obsession with words led me to treat my own life like a story, chasing experiences from Los Angeles to Lebanon. Along the way, I’ve built brands from the ground up, written novels, worked at ad agencies, and been published in national magazines both in and outside the travel space.

Specialties: Copywriting, content strategy, SEO writing, content marketing

How I work: Psychology plays a significant role in my work. My first instinct is to listen, empathize, and understand the problem. Then, I work with collaborators and stakeholders to reverse-engineer how to tell the story around the solution and emotionally engage the target audience.

When I’m not working: I’m spending time with my wife and kids, working on creative writing projects, traveling, playing basketball and soccer, or getting sunshine. I also enjoy growing my book publishing company, Lucid House Publishing, with my mom and my content marketing agency, Publish Profitably, with my wife. When reading, I’m most likely learning about historical events, content marketing, business, or poetry to find inspiration as a writer.