Account Executive / Social Media Specialist
My experience: My journey as a social media marketer and videographer has been curiosity-led. I fell in love with storytelling and grew up in the digital age, which gave me a platform to put stories out and learn from my audience in real time. Social media was created when I was a kid and informed the iterative approach I’ve used in every role I’ve been in. Whether working as a Marketing Director, a Project Manager, or a Social Media Manager, I continued to apply what I’ve learned to engage other people.
Specialties: Social media marketing, videography, scripting, project management
How I work: I focus on understanding who the client wants to reach. Then, I look at how, when, and where we should engage their audience. I enjoy experimenting and continuously monitoring data and analytics to extract insights. With those insights, I make any necessary changes to our storytelling approach to ensure that our messaging cuts through the noise.
When I’m not working: Fortunately my professional life and my hobbies overlap. I get paid to do what I love. In my free time, I hone my video and photography skills. I also enjoy working out and seeing what my body is capable of.