With more than a decade of experience in the advertising industry working with clients on a local and global scale, I bring a creative expertise that balances the big ideas with fine-tuned executions to drive impactful results. My portfolio includes extensive brand work with Virginia Tourism Corporation (“Virginia is for Lovers”), the Alexandria Convention and Visitors Bureau (“Extraordinary Alexandria”), Virginia Beach Convention and Visitors Bureau, Bristol, Virginia’s “Rhythm and Roots” Festival and the “Birthplace of Country Music” Museum.

Beyond destination marketing, I also have a wealth of experience creating advertising campaigns for CPG brands like Ritz Crackers and OREO cookies, but my favorite project in that realm is the brand identity I helped build for a locally-distilled spirit down the street from where I live, Cirrus Vodka. Leveraging local partnerships of regional products to promote tourism and economic growth in my home state of Virginia is something I will never grow tired of, and I’m excited to bring this experience to help showcase the unique charm and vibrant communities of our tourism clients.

SPECIALITIES:
Branding and Identity Development, Copywriting, Communications Strategy, Social Media, Public Relations, Brand Partnerships

HOW I WORK:
In an increasingly fast-paced industry, I think context is one of the most important tools we can leverage to ensure campaigns remain impactful across time. So, before launching into creative concepting mode on any project, I like to take in as much information as humanly possible. This includes brushing up on the history as well as keeping a finger on the pulse of the current conversations happening online and in real-life culture.

WHEN I’M NOT WORKING: 
As a multi-hyphenate creative, I have a constant rotation of hands-on projects in the works, from hand-embroidering vintage denim, to learning new songs on the ukulele, to creating digital animations of my favorite memes. Between this craftiness and my love for nature, I’m never running out of ways to feel inspired.