Second Sight was contracted in the fall of 2022 to reinvigorate a long standing brand – Cooperstown, NY. Cooperstown is a village in central New York state at the southern tip of Ostego Lake. Affectionately known as “America’s Hometown,” it’s best known as the home to the National Baseball Hall of Fame. But the village is also home to the Farmer’s Museum and Fenimore Art Museum — which both provide distinctly American experiences to guests. The village lacked awareness as a destination for more than day or weekend trips. The goal was to showcase “America’s Most Perfect Village” to extend stay and expand on the brand promise.