Visit Fredericksburg Virginia
Real Close. Real Unexpected. Real Fredericksburg.
There’s a reason people have been putting down roots in Fredericksburg, Virginia for three centuries. With its rich natural surroundings, lively community and central location, it’s the perfect place to come together, to share ideas, start new ventures and create a proud small city culture.
Second Sight developed a campaign strategy and execution to position FXBG as a destination where friends and families can meet in the middle and enjoy all the city and region has to offer. Together with our media team, we used digital media and video to effectively reach our demos in geographic areas based on proximity to Fredericksburg and are within what’s considered weekend or extended weekend travel.
What does great creative and superior audience-targeting produce?
Well, for FXBG’s live campaign it’s meant 3-4x higher metrics than the tourism industry’s average from the start. That’s right, 3-4x higher metrics out the gate, before any optimizations had been implemented versus national averages specific to the tourism industry. FXBG’s tourism campaign (Includes: SEM, Targeted Display, Social and Online Video) has blown past tourism specific industry averages for all digital tactics deployed.
SEM – Industry Standard CTR = 4.6% | FXBG CTR = 14.5%
Display – Industry Standard CTR = .05% CTR | FXBG CTR = .17%
Social Video – Industry Standard CTR = 1.25% CTR | FXBG CTR = 6%
Second Sight’s methods are simple. Great creative, delivered to a relevant audience will engage and produce big results.
