Visit Winchester Virginia
Finding Something in Uncommon
*Work done as partnership with Charrette Agency
Second Sight partnered with Charrette Agency to develop a summer marketing campaign designed to entice working couples & families and boomer road trippers to Winchester, VA. Research showed that these demos are looking for simpler, pure, unexpected summer experiences, with opportunities to escape, explore and connect safely. Winchester is uncommon to the core. It’s the destination where one can embrace the unexpected, blending epic natural natural beauty, small town charm and welcoming values — the essence of what we want in a summer vacation.
The Realization: We all have something that drives us to a destination — a core desire. And in traveling with others, we often see competing ideas for what makes a good vacation. Winchester has the attractions to satisfy everyone, but maybe not always in the way they’d expect.
The Approach: We produced video and digital media to create personalized media environments — using individualized storytelling. Leveraging paid digital media, layering in out-of-home, some targeted print placements and social media, we delivered content to the right consumer, at the right time, helping tell a deeper story about Winchester, VA.
